MISSISSIPPI’S BEST KEPT SECRET

For most people, the very mention of the state of Mississippi associates adverse perceptions of ignorance and inferiority. Those people, of course, were not born and raised in the state of Mississippi as I was. If they had, they would know what I know- that Mississippi is a state of rich heritage and good ole’ southern hospitality. But most of all, it is the place I call home.

In recent months, the place I have called home for more than 40 years has been the topic of much national debate. Unlike most national debates, the discussion hasn’t surrounded a natural disaster, act of violence or political debacle. Instead, the national debate about Mississippi has centered around nothing more shocking than a cable television show and Matthew McConaughey.

Although McConaughey’s name is common chatter amidst hair salons and gossip magazines, he’s rarely the subject of association with, dare I say it, the state of Mississippi. But as Bob Dylan sang, “the times they are a-changin’.”

In McConaughey’s latest and critically acclaimed role as Newton Knight in the Hollywood blockbuster, the Free State of Jones, he plays a disenchanted Confederate army deserter who organizes and leads a militia of deserters, runaway slaves and women in a rebellion against the local Confederacy in Jones County, Miss. Regardless of your political sympathies, the unbridled Civil War saga and account of Jones County history has generated plenty of national media hype and more than $20 million in the box office, ranking sixth in ticket sales during opening weekend, according to a recent Box Office Mojo report.

As if a big screen flick wasn’t enough to get the nation buzzing about an unheard of place called Jones County, the little town of Laurel, Miss. was smacked right on the map thanks to a good hammer, a few nails and a fresh coat of paint. HGTV’s newest hit home improvement show, Home Town, is earning national acclaim for big renovations in a small town. Using found materials and old textiles, Ben and Erin Napier are preserving the character of their quaint hometown of Laurel, Miss., one classic home at a time.

From colorful histories to historic homes, Jones County has a little something to offer for everyone. According to Mississippi Magazine’s Best of Mississippi list, a voter-based survey that details the best that Mississippi has to offer in 71 different categories, Jones County received a total of 19 awards and honorable mentions. This year, Jones County took home four top state-wide awards including Best Museum for the Lauren Roger’s Museum of Art, Best Antique Mall

for Southern Antiques, Best Park for Mason Park, and Best Mother of the Bride Boutique for Mimi’s Bridal and Formal Wear.

Jones County also received 15 honorable mentions, or M-Lister awards, including Best Downtown Area for downtown Laurel, Best Place to Live for the city of Laurel, Best Farmer’s Market for Laurel’s Main Street Farmer’s Market, Best New Restaurant for Blue Crab Grill, Best Breakfast for Vic’s Biscuits, Best Flea Market for the Rusty Chandelier, Best Performing Arts Venue for the Laurel Little Theatre, Best Reception Hall for The Gables Event Center and Catering, Best Bed and Breakfast for Wisteria Bed and Breakfast, Best Home Décor Store for Southern Antique Mall, Best Place to Find High-End Women’s Clothing for the Quarter Century, Best Place to Find Tweens and Teens Apparel for the Pink Anchor, Best Place for Pet Supplies and Grooming for Petsense, Best Catfish for Charlie’s Catfish and, finally, Best Southern Buffet for Estelle’s Southern Cuisine and Catering, where McConaughey himself was spotted dining during filming.

It’s easy to see why Jones County is Mississippi’s best kept secret, and has been for many years. If you would like to take a trip down to Mississippi or simply visit a new city in your home state, come stroll through the historic towns filmed in the Free State of Jones or HGTV’s Home Town. From the big screen to the small screen, Jones County’s got it covered. Grab breakfast at Vic’s Biscuits or go see a show at the Laurel Little Theatre, just make sure you come. We would love to show you around what we call our hometown.

Ross Tucker is President of the Economic Development Authority of Jones County, located in Laurel, Miss. Tucker has dedicated his entire career to the economic development of Mississippi’s best cities and counties. With more than 16 years of experience developing local communities, Tucker is recognized throughout the state as an expert on tourism and entrepreneurship.